LearnSomething

LearnSomethingAbout™

Drive your online visitors to your store with LearnSomethingAbout - the online consumer education program.

Here’s how:

• Visitors to your retail website click links to LearnSomethingAbout consumer education sites on the most popular health and beauty topics, including facial skin care, hair care, hand and body care, and vitamins.
  All LearnSomethingAbout sites are custom branded and seamlessly integrate into your website.
• Visitors navigate through a LearnSomethingAbout site to discover the product regimens for solving their problem or need.
  Easy to navigate site allows visitors to review information specifically addressing their specific need, such as solutions for dry, oily, sensitive or aging skin.
• Visitors are encouraged to explore specific product information and print valuable coupons from manufacturers.
  Armed with solutions to their problems, and matching manufacturer coupons, the online visitor heads to your store ready to purchase!
• Once in your store customers are engaged by aisle employees who can reinforce the product regimens presented in LearnSomethingAbout.
  Employees who complete the Prepare to Sell online training acquire knowledge and information aligned with LearnSomethingAbout.

Discover more about the value of LearnSomethingAbout to your business:

• The LearnSomethingAbout Site
• Tracking Your LearnSomethingAbout Traffic
• LearnSomethingAbout Benefits to Retailers
• LearnSomethingAbout Benefits to Manufacturers
• Stand Alone or Bundled with LearnSomething’s Retail Momentum Series

The LearnSomethingAbout Website

The LearnSomethingAbout site is customized to match the retailer’s brand standards and optimized for popular search engines to capture online shoppers looking for solutions to common consumer needs.

In concert with the industry’s leading consumer package goods manufacturers, our content development team creates highly engaging and interactive consumer education web pages. Manufacturers purchase the advertising (ads, coupons, product spotlights) that is then available to be placed across all participating retailers’ websites.

LearnSomething then delivers to the retailer a focused, content-rich, consumer-oriented website with many interesting consumer education categories.

Tracking Your LearnSomethingAbout Traffic

LearnSomethingAbout capabilities allow you to identify the site’s usage patterns and view statistics, including pageviews, number of new and returning visitors, and the most popular coupons and advertised products.

LearnSomethingAbout Benefits to Retailers

• Turns web traffic into store shoppers
• Adds value to your website and helps further establish it as a destination site
• Urges customers to print money-saving coupons and redeem them at your store
• Increases sales by teaching consumers (online & in store) the benefits of purchasing a regimen of products

LearnSomethingAbout Benefits to Manufacturers

The LearnSomethingAbout educational content provides the perfect venue for a well-coordinated advertising/coupon campaign for your products.

Consumers will be able to print coupons at home and take them to the participating retail store to purchase one of your featured products or groups of products.

Participating Manufacturers:

• Increase brand value
• Gain consumer awareness of product and product families
• Have logical venue for advertising a family of products
• Drive advertising vehicle that draws the right demographic for the right products
• Increase product sales through participating retailers

Stand Alone or Bundled with LearnSomething’s Retail Momentum Series

LearnSomethingAbout is most effective when bundled as a complete, synergistic solution along with the other components of LearnSomething’s Retail Momentum Series (RMS):

Prepare to Sell – Employee Training
LearnSomethingAbout – Consumer Education
Prepare to Launch – Initiative Management Services

Implementing all Retail Momentum Series components in concert will dramatically improve service and sales.

However, implementing LearnSomethingAbout or Prepare to Sell as stand-alone solutions will yield significant improvements in sales and service.